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Table 4 Crude and adjusted odds ratios (ORs) for increased knowledge of mothers and related practices for newborn healthcare by exposure to Aponjon and its use pattern

From: Does mHealth voice messaging work for improving knowledge and practice of maternal and newborn healthcare?

Aponjon exposure and use pattern

n = 786

Knowledge for newborn health care

Practice of newborn health care

% scored ≥50th percentile

Crude OR^ (95% CI)

Adjusted ORa (95% CI)

% scored ≥50th percentile

Crude OR^ (95% CI)

Adjusted ORa (95% CI)

Exposure to Aponjon

 No exposure (non-user)

454

45.6

1.00

1.00

48.5

1.00

1.00

 3–5 months exposure

51

51.0

1.24 (0.70–2.21)

1.19 (0.67–2.12)

41.2

0.74 (0.41–1.34)

0.77 (0.42–1.40)

 6–12 months exposure

281

56.9

1.58 (1.17–2.13)

1.46 (1.05–2.03)

54.1

1.25 (0.93–1.69)

1.22 (0.91–1.64)

Use pattern of Aponjon

 No exposure (non-user)

454

45.6

1.00

1.00

48.5

1.00

1.00

 Did not receive or listen to ≥3 messages per month (poor pattern)

222

52.7

1.33 (0.96–1.83)

1.28 (0.91–1.80)

47.3

0.95 (0.69–1.32)

0.96 (0.71–1.31)

 Received and listened to ≥3 messages per month (good pattern)

110

62.7

2.01 (1.31–3.08)

1.76 (1.10–2.80)

61.8

1.72 (1.12–2.64)

1.63 (1.04–2.55)

Exposure to Aponjon and use pattern

 No exposure (non-users)

454

45.6

1.00

1.00

48.5

1.00

1.00

 Subscribed for 3–5 months and had a poor pattern of use

41

43.9

0.93 (0.49–1.78)

0.91 (0.47–1.77)

36.6

0.61 (0.32–1.19)

0.64 (0.35–1.16)

 Subscribed for 3–5 months and had a good pattern of use

10

80.0

4.77 (1.00–22.72)

4.30 (1.12–16.52)

60.0

1.60 (0.44–5.73)

1.65 (0.39–6.97)

 Subscribed for 6–9 months and had a poor patter of use

181

54.7

1.44 (1.02–2.04)

1.38 (0.96–1.99)

49.7

1.05 (0.75–1.48)

1.06 (0.75–1.48)

 Subscribed for 6–9 months and had a good patter of use

100

61.0

1.87 (1.20–2.90)

1.63 (1.02–2.61)

62.0

1.74 (1.11–2.70)

1.63 (1.06–2.51)

  1. aAdjusted for area, ownership of mobile phone, exposure to mass media, cluster; ^based on propensity score matched sample